Managing Director's Statement 2023 - Michael Li


I feel it is an honour to be able to write this statement as Managing Director.

To understand OSMEN, it is important to look upon the history of the company.

Before OSMEN, our factory worked behind the scenes as one of the leading exporters to Europe and Australia. Orient Sino International Group was the first private Chinese company in the industry to exhibit collections at SPOGA in Germany, and as such I have always placed an emphasis on quality. OSMEN came to Australia as a key supplier to Harvey Norman, Domayne, and Freedom- a history that we are incredibly proud of and grateful for.

Many staff members joined the company during the opening of our second and third retail store, and have since helped us expand to eight stores across the Greater Sydney Area. OSMEN’s success until now is a culmination of a lot of effort from a lot of people. I am incredibly privileged to work alongside driven, ambitious, and wonderful people in our team.

Our OSMEN Retail Team helps to fulfil OSMEN’s mission in sharing the joys of outdoor living. The team works hard to consistently achieve sales targets and it is thanks to them that we are able to expand. Each salesperson is an ambassador for OSMEN, and it is because of your passion that we earn the trust of our customers.

Our OSMEN Warehouse are the unsung hard workers of the company. They are essential to our business, and especially in the weeks leading up to Christmas and during our peak seasons. They are the last face that our customers see, and undertake the responsibility of leaving OSMEN’s last impression.

The OSMEN Head Office tackles huge workloads amongst our small team. Over a hundred calls come into the head office daily during peak seasons, whether it be inquiries from customers, orders from stores, or communications from our many business partners, and our admin team is able to tackle each problem and provide instant solutions to each.  

I am incredibly proud of my team, and hope that you feel the same way here. Welcome to the OSMEN family.